Marta Guerra
2429 E 1st Street, Long Beach, CA 90803 | Mobile:(310)691.6502
guerra_marta@hotmail.com
Summary of Qualifications
• Seven years of experience managing online projects for leading communications companies in different market segments, including: TV/Entertainment, Human Resources, Automotive, Travel, Advertising Agency, Broadband Internet Access and Mortuary Services.
• Two years of UX Design experience, translating product requirements into Information Architecture documents, taking into consideration user behaviors and meeting company’s objectives.
• Advanced knowledge of SEM, working mostly with organic search with proven record of success for the following companies: Midway Car Rental, Toyota of North Hollywood, Westlake Financial, Ineedcashnow.com and Nissan USA.
• BA in Architecture and MBA in Strategic Marketing of Services.
• Entrepreneurship experience acquired with conception and launch of job-hunting website curriculumvitae.com.br, serving companies and professionals in Brazil since 1997.
• Fluent in English, Portuguese and advanced knowledge of Spanish.
Education
Bachelor’s Degree in Architecture (FAUPE, Brazil) – 1998
MBA in Strategic Marketing of Services (UFPE, Brazil)- 2000
Award in Business with Concentration in Marketing (UCLA, Los Angeles) – 2005
Graphic Design Certificate Otis School of Art & Design (in progress)
Courses & Seminars:
• SES San Jose - Click Z, Silicon Valley, CA - Aug/2007)
• Google Adwords Seminar - San Diego, CA - March/2008
• Online Marketing Summit - Business Online, Long Beach, CA - October/2007
• Yahoo! Search Marketing - San Diego, CA - Nov/2007)
• Web User Experience - UCLA Extension, Los Angeles – Jan/08 - present
• IA Summit, 2007 – Las Vegas, CA
• Retail Marketing - Era, Los Angeles, CA - Jan/2008
Professional Experience
THE DESIGNORY, Long Beach, CA (Mar/2007 - Present)
Information Architect
• Part of the Information Architecture team for automotive manufacturers: Nissan and Infiniti.
• Projects included: Landing Pages Strategies for Infiniti.com (paid search), Direct TV.com redesign (business segment), Monterrey Bay Aquarium (SeaFoodWatch.org), Infiniti & Bloomingdales partnership, Certified pre-owned Search for Nissan and Infiniti, Nissan Summer Sales Event, Nissan Cube Microsite, Iphone application for Cube accessories and Z Microsite update.
HANKEY GROUP, Los Angeles, CA (Feb/2007 - April/200 8)
Online Marketing Manager
• Responsible for website strategy, architecture and SEO for the Hankey Group of companies including: Toyota of North Hollywood, Midway Car Rental, Westlake Financial and Knight Insurance Group.
• Activities includes: developing online campaigns across all major search engines, performing keyword research and analysis, link building strategies, bid management and ROI analysis.
GRUPO VILA, Consultant based in Los Angeles, CA (January/2005 – January/2007)
Leading Mortuary Services Group in the Northeast of Brazil
• Benchmarking for Funeral Homes and Cemeteries for group of companies.
• Research contributed for product repositioning, new communication campaign and marketing materials.
PORTO DIGITAL (Brazilian government initiative)
Technology cluster for Software Development (November/2003 - December/2004)
Marketing Manager - Support for 70 technology companies and incubators;
• Online projects and visibility to attract potential contractors, Events organization.
• Participated in Commercial Mission: “Pernambuco, Gateway to New York” celebrating the 350th anniversary of Jewish life in America that began with a dozen refugees fleeing from Recife (Brazil) in 1964. Mission received Ampro Globes Award for best B2B strategy and generated important business for the IT companies.
REDE GLOBO, São Paulo, SP, Brazil (June/2001 - November/2003)
The network is currently one of the largest in Latin America and the fourth largest in the world, watched by 80 million people daily.
• Consumer research, strategic planning, website redesign, new products/services launch, content/media partnerships development and launch on the market;
• After 6 months after the website relaunch, the pe360graus.com turned from the 9th to 2nd place in the visitors ranking, among other TV regions portals;
• Creation of exclusive broadband zone, “Ambiente Virtua”, to satisfy the needs of high speed internet users, and creating a competitive advantage among broadband competitors;
TRIADE.COM, Sao Paulo, SP (January/2000 - May/2001)
Account Manager
• Responsible for major online accounts for website redesign strategies and e-commerce projects (including Tigre, Brastem, Intelig, Estado de Sao Paulo and Docol).
CURRICULUMVITAE.COM.BR (1997 - 2003)
Pioneer Job-hunting website in Brazil
Founder
• Responsible for conception and launch of job-hunting website in Brazil.
• Rated by IT magazines with 4,5 stars and “second best national job-hunting website” in 2001.
